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MANILA, Philippines - The online marketplace has become much busier than it used to be.

The Philippines’ e-commerce market is expected to grow a compounded annual rate of 101.4 percent from 2013 to 2018 due to rising internet and social media usage, according to a study by Ken Research.

Within this B2C classification are other subclassifications like those which operate cross-border (Amazon, e Bay, Ali Express), daily deals (Metrodeal, Cash Cash Pinoy, Deal Grocer), and verticals or brands that sell to consumers online like Mango, Adidas, Foodpanda; and lifestyle and travel sites like Agoda,, Air Bnb, Philippine Airlines, to name a few, Toral mentioned.

(formerly Garena), the Shopee community in the Philippines has grown by leaps and bounds in terms of number of participants and volume of sales, which can be attributed to its unique business and value proposition and its genuine bid to develop more Filipino micro, small and medium entrepreneurs.Its most popular categories are fashion, beauty, and home and living.It is more mobile or m-commerce oriented because some of the features do not work on the desktop.A paper presented by Janette Toral of identified some of the B2B or business-to-business (B2B) players as Trade Key,, Tradeford, and SAP Ariba.Then there are the so called B2C or business to consumer marketplace online sites like Lazada, Zalora, Takatack, Galleon which serve as middlemen between product and service providers and the consumers.

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